The Future of Social Media Marketing w/ Gary Vaynerchuk

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Social media marketing is fast evolving and many people just aren’t using it correctly. In this video, you’ll learn some of the biggest mistakes you’re making in social media marketing and how to fix them in my interview with author Gary Vaynerchuk.

Gary’s new book, Jab Jab Jab Right Hook, is a blueprint for excelling at your social media marketing. He suggest “jabbing” your customers constantly. In other words, give them value all the time. The right hook is when you ask people to buy from you — but you should be jabbing more often than asking.

Gary explains how most people don’t put enough effort into their jabs. Many people strategize their right hooks (or what they ask of their customers), but not many people think enough about the jabs. To excel at social media marketing, you have to put much of your effort into the jabs. Think about how you can provide incredible value and deliver it before ever asking for anything.

Most people also ignore the context of each social media platform. Content may be king, but context is even more important. Gary recommends learning exactly what type of content is “native” to each site. He explains that beautiful images and infographics do well on Pinterest, quote cards do well on Facebook, animated GIFS do well on Tumblr, and humor does well on Twitter.

To elevate your social media marketing, think about how your content will perform on each platform you’ll put it on, and make sure you’re always sharing valuable, native content.

Great social media marketing also involves listening to your audience — even the haters. People just want to be heard. They also want to see that there’s some effort being invested towards them from your end. Care about your people with your social media marketing and they’ll care about you.

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And if you’re interested in more videos on how to be a marketing ninja like this one, check out our YouTube playlist on that exact topic here:

Thanks for watching!

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Michael Bailey says:

Blown away… and ties into everything I have going on right now. Thanks and just subscribed. :-)

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Dot Epiphany Ent. says:

oh this is that good good

Wanderlust1125 says:

Love this episode! Super helpful!

Garvey Toure says:

valuable stuff this

AmyDee Artistry says:

Brilliant…. I just realized I didn't know what I didn't know! "love your haters". Agreed. Love you Marie. Officially subscribed to your channel. And amazed by Gary's humble delivery and wealth of knowledge…

Code 109 West says:

Super unprofessional, hard to get past the trucker mouth to take in the info…bad business.

JoL Liu says:

things he said make alittle sense. Just the attitude that put me off. And that voice~

Mandisa Mfeka (WingedSpanner) says:

+Hillary P Morusi can you help me make my vlogs to be of this quality?

Raesling Undomiel says:

Love Gary V; hate his impression of women on Pinterest. I'm a creator and learner. I pin things I aspire to do or be; I hate to shop and have no intention of buying anything based on my time on Pinterest.

Ken Nairne says:

Hi, I’ve been following Gary for a very long time. He has inspired me in so many ways. This video interview is awesome, thank you. I am now going over to purchase his book.

With respect
Ken Nairne

Chinua Cole says:

Marie, I thoroughly enjoyed this video, you've made a subscriber out of me!

Kei San says:

Medium is the best blog site lol. Firs time I went ther I literally opened like 30 tabs. But then again thats pretty normal for me.

Gareth Mensah says:

His arrogance overshadows a lot of his ideas:
1. He didn't start a business, he took over an existing one and grew it during a high growth period.
2. Everything is about him, his company, his philosophy, his experience, everything is me, me, me, me, the world revolves around Gary.
3. Most of the insights were tactics, how tos, the only real strategy being jab jab hook. I don't know, sounds a bit light. Everything else can be read on everything other blog on social media.
4. The only thing I got from it was that he's charismatic, successful and that he has a few books about it.

shawn mccoy says: I found this book and bought it I hope this helps for on the go thanks for the vid it was helpful

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